DS5303
Introduction to Principles and Practices of Global Innovation
本課程由美國南加州大學(USC)的Stephen Lu教授主講、連結12所世界知名大學共同開授,帶領學生認識一個創新技術(Technological innovation)的生命週期。
從早期市場(early market)、主流市場(mainstream market)、後期市場(late market),到每階段所適合的競爭策略(competition strategy)以及工業4.0(Industry 4.0),都可以透過演講和小組討論學習。本課程採同步線上授課,包含:演講與討論、跨文化活動、創新團隊實作。
I always feel excited to take the “Principles and Practices of Global Innovation” class every Friday morning. Throughout the courses, we gained knowledge from Professor Lu, learning about the different stages an innovative product will go through and how an innovator should respond to survive the competition within the market. Besides practical information, we also get to have hands-on experiences. Divided into groups, we had once-in-a-lifetime experiences, working with students from universities all over the world and having face-to-face talks with girls in Afghanistan. The process of completing the innovation team project has broadened my horizons. Not only did I get to put what we’ve learned in class into practical use, but also got the opportunity to interact with students from various backgrounds. With everyone studying different fields, we exchanged our ideas on a larger scale and brainstorm ideas that compromise professional knowledge from respective fields. I've learned a lot from the people I’ve met throughout the course, including cohort groups and lecture discussions. Even after the course has ended, I am extremely lucky to still maintain contact with my teammates and our Afghanistan partner. The iPodia Program has opened my eyes and I’m grateful to be a part of the course “Principles and Practices of Global Innovation” this semester.
戴同學
金融二
這門課並不是單純由台大開課,而是由來自數個國家的大學一起參與,全英語授課。內容以基本的經濟學探討市場上的供給需求,每週會講述市場由藍海市場到成熟市場的某個時間點,分析一位決策者在此時有什麼機會和決擇。基本概念需要前一週末先看過線上影片,並做quiz,上課著重在實際案例探討。這部份是我覺得最符合課程名稱”實踐”的地方,並非只有理論說明。
每週課前都會被打散到不同的小組進行討論,內容是當週的預習內容,但並非很正式的開會,主要以傳訊息交換意見,不會花到很多時間又可以跟其他國家、文化的同學交流。討論內容相當跟的上時事,記得有一次的問題是為什麼Elon Musk要收購Twitter,沒有標準答案但從同學那得到許多有趣的想法。期末有一個專題,今年的題目是”解決阿富汗目前的需求”,最有趣的是,真的有阿富汗人在群組一起討論。團隊需要提出一個商業計畫,決定要解決什麼問題其實都可以,但要分析為什麼這個問題具有商機且可以快速展開計畫是相當不容易的,需要整合前半學期的課程資訊來找到問題,是一個很好的練習。
上這門課的時候點破了我過去不少迷思,而且發現不是只適用在商品市場,在人力市場、國際期刊論文戰場上也適用。我開始理解為什麼有些學術大佬只做問題剛萌生的研究,一旦點出關鍵因子後就換研究主題,留給其他學者繼續鑽研;而也只有這些早期的研究較有機會能上Nature、Science等的頂尖期刊。這門課帶給我最大的收穫期時是如何實際地看待市場,了解自身機會和如何實踐創新。
唐同學
機械工程碩一
As an exchange student at NTU, I thought that the experience would be different from the others since that was the case in other courses I took. However, this class made it a lot more accessible to individuals who aren’t fluent in Chinese by having staff that can speak English clearly and fluently, studying in this class with English is not complicated at all. More importantly, the content of the course was fascinating for me to keep learning outside the class hours. This class was basically a discussion about the current market trends and innovations, which is truly important and insightful to acknowledge these kinds of understandings. One of the lessons that I remember learning was about the market stage of a technology product. It starts from competing about the design and functions when the product was initially introduced. But as time goes on, it becomes the performance and price competition. This can be seen all over the market of mobile phones which I have never thought about the reasons behind the mentioned phenomenon. This class covered it all. Not to mention that this class format is a collaboration between NTU and many other universities around the world such as USC, KAIST, or PKU, etc. it was an amazing experience to be connecting with students from across the world and to get different perspectives. Lastly, I would like to say that this class from NTU and D-School is worth trying out for any students interested in technology and marketing.
Pathanin Runggeratigul
醫學工程四
臺大機械工程學系助理教授
臺大機械工程學系教授
臺大副教務長
臺大教學發展中心主任
臺大機械工程學系教授級專家
臺大機械工程學系教授
文化大學機械工程學系副教授
臺大機械工程學系兼任副教授