Introduction to Principles and Practices of Global Innovation
本課程由美國南加州大學（USC）的Stephen Lu教授主講、連結12所世界知名大學共同開授，帶領學生認識一個創新技術（Technological innovation）的生命週期。
從早期市場（early market）、主流市場（mainstream market）、後期市場（late market），到每階段所適合的競爭策略（competition strategy）以及工業4.0（Industry 4.0），都可以透過演講和小組討論學習。本課程採同步線上授課，包含：演講與討論、跨文化活動、創新團隊實作。
I always feel excited to take the “Principles and Practices of Global Innovation” class every Friday morning. Throughout the courses, we gained knowledge from Professor Lu, learning about the different stages an innovative product will go through and how an innovator should respond to survive the competition within the market. Besides practical information, we also get to have hands-on experiences. Divided into groups, we had once-in-a-lifetime experiences, working with students from universities all over the world and having face-to-face talks with girls in Afghanistan. The process of completing the innovation team project has broadened my horizons. Not only did I get to put what we’ve learned in class into practical use, but also got the opportunity to interact with students from various backgrounds. With everyone studying different fields, we exchanged our ideas on a larger scale and brainstorm ideas that compromise professional knowledge from respective fields. I've learned a lot from the people I’ve met throughout the course, including cohort groups and lecture discussions. Even after the course has ended, I am extremely lucky to still maintain contact with my teammates and our Afghanistan partner. The iPodia Program has opened my eyes and I’m grateful to be a part of the course “Principles and Practices of Global Innovation” this semester.
As an exchange student at NTU, I thought that the experience would be different from the others since that was the case in other courses I took. However, this class made it a lot more accessible to individuals who aren’t fluent in Chinese by having staff that can speak English clearly and fluently, studying in this class with English is not complicated at all. More importantly, the content of the course was fascinating for me to keep learning outside the class hours. This class was basically a discussion about the current market trends and innovations, which is truly important and insightful to acknowledge these kinds of understandings. One of the lessons that I remember learning was about the market stage of a technology product. It starts from competing about the design and functions when the product was initially introduced. But as time goes on, it becomes the performance and price competition. This can be seen all over the market of mobile phones which I have never thought about the reasons behind the mentioned phenomenon. This class covered it all. Not to mention that this class format is a collaboration between NTU and many other universities around the world such as USC, KAIST, or PKU, etc. it was an amazing experience to be connecting with students from across the world and to get different perspectives. Lastly, I would like to say that this class from NTU and D-School is worth trying out for any students interested in technology and marketing.